Belleza Eterna is an eyeshadow palette inspired by the Day of the Dead celebration. The goal was to create a product that honors the culture while appealing to those who celebrate it and enjoy exploring new beauty products. The colors featured on the cover were carefully chosen to match the palette itself, creating a strong visual connection between packaging and product. The process included selecting the color palette, designing the cover, 3D modeling the palette, rigging it for animation, and creating 3D motion sequences. The video also incorporates 2D animation at the end, with an animated cover as the outro. The promotional video, displayed on beauty retail websites, uses slow, elegant motion to showcase the palette’s design details, highlight the glossy text, and present the product in a dramatic, captivating way.
