Belleza Eterna is an eyeshadow palette inspired by the Day of the Dead celebration. The goal was to create a product that honors the culture while appealing to those who celebrate it and enjoy trying new products in the beauty industry. The colors featured on the cover match those found in the palette itself, creating a strong visual connection between packaging and product. The artwork was designed to clearly reflect the Day of the Dead theme while sparking curiosity and excitement. The promotional video, displayed on beauty retail websites, used slow, elegant motion to showcase the palette’s design details, highlight the glossy text, and create a dramatic, captivating presentation of the product.
